2016 WILA Keynote Speaker

Susan Packard
Co-Founder of Scripps Networks Interactive & Former Chief Operating Officer, HGTV

To Susan Packard, gamesmanship is serious business. The ability to smartly strategize career advancement and success, is absolutely crucial for any professional. However, to achieve this, as well as an all-around more harmonious and efficient office, we need to listen to the forward thinkers of today and tomorrow, like author, innovator, and branding expert, Susan Packard. In February 2015, Packard’s book entitled New Rules of the Game was released, a smart business guide that reveals how to use strategic gamesmanship to succeed in corporate America. It also provides insights, tips, and direction to women in business, based on experiences from her own 30 year career, along with a dozen other prominent executives. What makes this book different is that Packard advocates for a revolutionary new perspective which she calls gamesmanship, an extremely effective angle, used to reach the next level in the “corporate game” – a game anyone can play.

Susan Packard is co-founder and former chief operating officer of HGTV. Packard held a variety of senior positions at Scripps Networks Interactive, the leading developer of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes popular lifestyle television brands HGTV, Food Network, DIY Network, Cooking Channel, country music network Great American Country, and the Travel Channel. She created and served as president of Scripps Networks New Ventures, where she oversaw the development and launch of DIY Network, Fine Living Network and online interactive platforms. She was also president of worldwide distribution for the Scripps cable brands. In 1980, she began her cable career at HBO then moved to NBC and was part of the start-up team for CNBC. In 1994, she joined HGTV and became Chief Operating Officer in 1995. Under Packard’s helm, HGTV became one of the fastest growing cable networks in television history. Today, HGTV is available in more than 99 million U.S. homes and distributed in 175 countries and territories. She helped to build Scripps Networks to a market value of over $9 billion.

Packard is an active speaker at global business forums and at universities such as UCLA, Fordham, and the Darden Business School at University of Virginia, and in 2015, she spoke at Stanford Business School. Her confident and often humorous style is a reflection of 30 years as a highly successful leader in business, branding, innovation, and creative solutions. She illustrates and explains why attaching “gender roles” in the workplace, is not only a thing of the past, but can also be a grave mistake for a company, which underestimates its workforce. She also demonstrates through her passion that women in the workplace have more room to be themselves, with confidence, conviction, and even a bit of comic wit.

Susan Packard has been recognized by industry peers, colleagues and employees as an innovator, pioneer, role model and mentor. She received the Woman of the Year award by Women in Cable & Telecommunications and was profiled in Modern Visionaries, a book chronicling the contributions of women to the cable and telecommunications industry. Susan now devotes her time to writing, working with women and to public speaking – offering audiences insight into the future culture of the successful, even enjoyable, workplace for both women, and men.



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